Nice to meet you
Samuel Herrick.
Builder. W&M MBA. Glen Allen, Virginia.
The short version
How this started.
I started building websites when my dad needed one for his towing company in Fredericksburg. I built it. Then his other business in Henrico needed one too. I built that. Both of them turned out well, and I realized something: small business owners don't need a $20,000 agency to get a website that works. They need someone honest who'll show them the work as it goes and not hide behind jargon.
I'm a one-person shop based in Glen Allen, Virginia. No project manager standing between us. You reach me directly, I get back to you within one business day. That keeps prices fair and timelines predictable.
That's what Herrick Automations is for.
“I build websites the way a good carpenter builds furniture — real tools, real materials, real care, and a fair price.”
At a glance
- Based in Glen Allen, serving Central Virginia
- MBA, William & Mary
- 3 client sites built, launched, and live today
- Response within 1 business day — usually faster
- Most builds live in 2-4 weeks
What I value
How I work with people.
Honesty over upsell.
I'll tell you what your site needs and what it doesn't.
Real human in the loop.
AI helps me move fast, but you're hiring me, not a chatbot.
Transparent gates.
You see the wireframe, the prototype, and the styled site. No big reveals at the end.
Ongoing support.
Most builds include monthly support so the site doesn't rot after launch.
Want to see the work instead of reading about it?
See the portfolio →