Websites + custom business systems
A website that brings work in. Automations that keep it moving.
We build the front door customers see and the behind-the-scenes systems that save your team time. Custom-built around your business. Owned by you.
Pay nothing until your site is live
30-day money-back guarantee
You own your site forever
Proudly serving local businesses
Who we build websites and automations for
Towing & Roadside
Auto Repair & Service Shops
Barbershops & Salons
Cleaning Services
Lawn Care & Landscaping
Painting & Contractors
Home Services & Handymen
Professional Services
Serving Virginia
If you don’t see your business here, we can still talk.
Your competitors rank on Google, answer every call, and follow up the same day. You should too.
Why Herrick
Numbers, not promises
90+
PageSpeed scores
Hand-built pages that load fast on a phone in a parking lot, not just on office wifi.
2-4
Weeks to launch
From intake questionnaire to a live site, with approval gates so nothing surprises you.
$0
Until your site is live
No deposit. The contract locks your price, and you pay when the finished site launches.
1
Person, start to finish
You work directly with Samuel. No account managers, no hand-offs, no phone trees.
Where is your business losing time?
Every delay hides a cost. Let’s find it.
Most businesses do not need more software. They need the systems they already use to work together. We find the repetitive work, missed handoffs, and slow follow-up, then build a practical fix around your operation.
Manual follow-ups and missed leads
A new inquiry waits while you are on a job. By the time you reply, they already called someone else.
No-shows and forgotten appointments
Every empty slot is money out the door. Reminders go out on time, every time, without you touching a thing.
Repetitive admin and data entry
Information entered once appears everywhere your team needs it. No retyping, no lost paperwork.
Our work
Real sites for real local businesses
Every site is built from scratch around one business. No two clients get the same site, even in the same trade.
Auto Repair
Sealston Automotive
King George, Virginia
- Phone-first layout
- Real neighbor reviews up front
- Nationwide warranty featured
Towing & Roadside
Norma Jean Towing & Transport
Fredericksburg, Virginia
- Online scheduling built in
- Click-to-call on every screen
- Custom brand identity
Auto Body & Restoration
Southern Auto Body & Classics
Fredericksburg, Virginia
- Before-and-after gallery
- Photo-driven service pages
- Custom service emblems
How it works
A better way to build and grow
- 01
Free checkup
Tell us where work slows down. We review your website, phone path, forms, and Google listing, then send a short written fix list.
- 02
Design and build
A custom site and the right automations, mapped to how your business actually runs. You approve every step before it ships.
- 03
Launch
Your site goes live with local search setup included from day one, plus the tools to capture every lead.
- 04
Ongoing growth
Hosting, support, and unlimited small changes. Add the growth plan when you are ready for more calls.
Pricing
One flat price. No surprises.
Custom website
$2,000
one-time
Pay nothing until your site is live.
- Everything needed to launch
- Local SEO included free
- Live in 2 to 4 weeks
- 30-day money-back guarantee
- You own the site forever
Hosting & Support
$100/mo
- Fast, secure hosting
- Unlimited small changes
- Same-day response
Keeps your site healthy after launch.
Research-Driven Local SEO
$150/mo
- Two custom blog posts a month, written for your business
- Fresh research before every post: what nearby customers are searching for right now
- Google visibility tracking, a simple monthly report, and a monthly call
Steady work toward showing up in more of the local searches your customers make.
Beyond the website
We also build custom automations
If your team retypes the same information, chases follow-ups by hand, or juggles reminders from memory, we can build a small system that handles it. Every shop runs differently, so there is no menu and no flat rate here: we start with a conversation about where your time actually goes, then scope and price a fix around your operation.
See what we automate →- Website inquiries answered the moment they arrive
- Follow-up messages that go out without you remembering
- Appointment scheduling and reminders
- Job details routed to the right person
- Information entered once, filed everywhere it belongs
- A simple report of the numbers you care about
SH
About Samuel
You work directly with the builder.
I am Samuel Herrick, founder of Herrick Automations. I build custom websites and practical automations for local service businesses in the Fredericksburg and King George area. When you hire Herrick, you get the owner: one person who learns your business, builds the site, and answers the phone after launch.
MBA, William & Mary
More about how I work →Find out what your website is missing.
The free checkup takes two minutes to request. You get a short written review of your site, phone path, forms, and Google listing, whether we work together or not.
Book my free checkupA straightforward conversation with Samuel. No pressure, no generic sales presentation.